Catalog-scale paid social and search for D2C brands, tuned for ROAS and repeat purchase.
D2C brands burn margin on top-of-funnel traffic while ignoring the 97% who don't buy on first click. MER climbs, contribution margin dies.
Catalog + dynamic product ads
Creative testing velocity per category
Retention layers (email, WhatsApp, retargeting)
MER & contribution-margin view of spend