IAHM Case Study | Website Redesign, Social Media & Meta Ads Success by Eadwine Tech

Client Overview

IAHM is a reputed institute that has been in the market for 10–12 years. While the brand was well-established, their digital presence and lead generation channels were outdated and needed a complete transformation.

Challenges

• The website was outdated and not mobile-friendly.

• Social media content was irregular and not optimized.

• Google My Business (GMB) profile was incomplete and inactive.

• No paid ads were running, which limited their student admissions and lead generation.

Our Approach (Since November, when we took charge)

1. Website Redesign

   • Developed a modern, mobile-friendly, and SEO-optimized website.

   • Added detailed course information and an admission inquiry system.

1. Social Media Optimization

   • Designed a content strategy with educational + promotional posts.

   • Improved engagement with consistent, branded creatives.

     
     

1. Google My Business (GMB) Optimization

   • Updated profile with complete information, photos, and services.

   • Optimized for local search visibility.

     
     

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2. Meta Ads (Facebook & Instagram)

   • Launched highly targeted ad campaigns for student admissions.

   • Conducted A/B testing to optimize ad performance.

   • Results: Unbelievable performance.

   • Generated 1000+ qualified leads, out of which 65% converted into admissions.

     
     

Results & Impact

• 3x increase in website visitors.

• 1000+ high-quality leads in a short time.

• 65% conversion rate = significant growth in admissions.

• Stronger online presence and improved brand trust.

Client Testimonial

“IAHM needed digital growth and Eadwine Tech delivered exactly that. The new website, social media optimization, and ads campaigns gave us unmatched reach and helped us connect with more students effectively.”